Many people are turned off by the idea of email marketing. Before you dismiss email marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.
Personalize your emails wherever possible. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For example, if you know why they signed up to get emails from you, include that reason in your email.
Test out variations of what you want to use on your subject line by using A/B testing. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Stay consistent. Your emails should all feature the same colors and company logo. The font used in your emails must be easy to read. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. When your customers are familiar with your emails, it makes the marketing more effective.
Ask your customers for expressed permission if you want to send them email messages. If you don’t, your clients may trust you less and hurt your company’s name. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Your marketing emails should contain rich content to complement the request for business. Present special articles or information that is unique to the email and not your site. Include special offers from your company, as well. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
As this article just went over, consumers must be interested in the emails you send out when you’re marketing to them. If your messages are no different than the fake Rolex and mortgage spam they receive every day, your customers will leave your list and tell their friends about that spamming email list they mistakenly signed up for. Put the points in the preceding paragraphs into play so you are able to create quality messages your customers find benefit from subscribing to.
